Why Waiting to Get a Trademark is so Dangerous
A trademark means you're the only company who can use your company name, logo, slogan, domain name, personal name, product name, or hashtags.
It's so important to your business because...
A trademark prevents your brand from being stolen
A trademark is the exclusive right to use a brand nationally.
Only one person can own a company name, logo, tagline, or hashtag. And it's based on who files the trademark application first.
If you own the trademark for your brand, then you're the only one who can use it.
But, if someone else registers the trademark for your brand, then they're the only ones who can use it nationally.
That's a big problem!
It doesn't matter that you were using the brand first. If you want to sell nationally, you'll need to rebrand.
Think about how many brand pieces feature your company name: your website, social media, business cards, products, marketing materials, press links, inventory, etc. You'll need to change all of that, pull back all inventory, and possibly pay monetary damages. You'll lose customers, money, and valuable momentum.
Unfortunately, we see this happen a lot. Someone sees a great brand on instagram or in a store and decides to trademark it first.
So, if you have a great brand, you need to file your trademark application now.
Before someone else does!