When is the Right Time for a Trademark?
Trademarks are important.
But when is the right time to trademark your brand?
Here's what you want to consider...
Do you have a great name or logo?
If so, you definitely want to protect it.
The better the name, the more likely that someone else sees it and takes it.
Are you building a brand?
Is your branding important to your business?
Do you want your customers to know and associate your name, logo, tagline, or hashtag with your business?
If yes, then you want to trademark it asap.
Without a trademark, your competitors can copy your brand, confuse your customers, and profit from your hard work.
A trademark protects you by ensuring that you are the only one who can use your brand.
Are you sticking with it for the next few years?
A trademark is an investment in your business.
It's probably not worth trademarking a brand when you're not 100% invested in it.
If you're committed to your business, it's an investment worth making.