What is GDPR?
We've been getting this question a lot lately! Here’s what you need to know:
1. GDPR is a European regulation
It just went into effect (and it’s probably blowing up your email, amirite?!) It requires companies to protect user data in certain ways and imposes strict penalties on companies who don’t comply.
It only applies to companies who are doing business with European customers or who are advertising to European audiences. If you have a European following, it's best to check into it.
2. It protects user data
That means you're required to tell website users exactly what you're doing with their information. By information, we mean user name, address, photos, and even their IP address. There’s a few places you’re likely collecting user data:
--Your website + mobile app
Also, a lot of the data collection is actually done by your web host (squarespace/shopify) so make sure they’ve updated their policies as well.
There are a few requirements for newsletters. You’ll need to:
add a double-opt-in
add contact information for the newsletter owner
add that recipients can unsubscribe or update their data anytime
send newsletters only to users who have specifically agreed to the opt-in
Collect data only for customers who specifically agreed via a separate opt-in
3. Update your customers
Then, as I'm sure you've been seeing in your email inbox, if you update anything in your user data settings, it's advised that you email subscribers to let them know you've updated your policies.