Thinking About a DIY Trademark? Read This Stat.

Thinking About a DIY Trademark? Read This Stat.

You need to trademark your brand.

Only one company can own the rights to use a brand nationally.

If you register the trademark, you’re the only one who can use it. And you can stop anyone else from using your brand.

But if someone else registers your trademark, they could own the rights to your name nationally. You'll only be able to use it in your geographic region (typically your city). That's not ideal!

So you want to file your trademark asap.

But heads up, it’s a complicated process and it’s usually best to work with an expert.

Here’s a few reasons why you don’t want to DIY it…

Reason #1: We rarely see successful DIY applications

We work with trademarks everyday and we've seen a handful of applications that were approved without an attorney.

Most of them are denied for reason #2...

Reason #2: The trademark process is notoriously difficult

84% of trademark applications are denied in their first review.

The trademark office can deny your application for a hundred reasons, like using commas instead of semicolons...seriously!

You’ll have to work with the attorneys at the trademark office to prove your trademark application meets the legal requirements for a trademark.

You may need to make amendments or legal arguments.

Reason #3: An attorney can save you time + money

You're running a company. You don't have time to learn trademark law.

It would take you months to learn everything you need to know to get your application approved.

It's a better use of your time + money to work with an attorney who already knows how to file successful applications.

You’re more likely to be approved that way. And you’ll focus your energy where it’s most useful: running your business.

Download the Free Trademark Guide

A trademark protects your company name + logo.

It means that your brand can’t be stolen by competitors.

In this guide, you’ll learn…

  • How to create a brand you can protect

  • How to tell if your brand is available

  • How to file a trademark application

  • How the trademark process works


Nicole SwartzTrademark