Let's Talk About GDPR
We've been getting this question a lot lately…
what the heck is GDPR?
Here’s what you need to know:
GDPR is a European regulation
It requires companies to protect user data in certain ways and imposes strict penalties on companies who don’t comply.
It only applies to companies who are doing business with European customers or who are advertising to European audiences.
If you have a European following, it's best to check into it.
It protects user data
You're required to tell website users exactly what you're doing with their information. Like their user name, address, photos, and even their IP address.
There’s a few places you’re likely collecting user data:
Your website + mobile app
There are many data collection activities that your website will need to explicitly state: like tracking cookies, telling users where they can opt-out of data collection, knowing exactly what data you’re collecting, etc.
2. Your newsletter
You’ll need to:
add a double-opt-in
add contact information for the owner
add that recipients can unsubscribe or update their data anytime
send newsletters only to users who have specifically agreed to opt-in
Collect data only for customers who specifically agreed via a separate opt-in
The best thing to do
See if it applies to you. If you’re not attracting a European audience, you don’t need to worry about GDPR.
Review your email newsletter to make sure you’re in compliance.
Update your customers. If you update anything in your user data settings, it's advised that you email subscribers to let them know you've updated your policies.