I Have an LLC. Do I Need a Trademark?
You need to trademark your brand.
Even if you have a DBA or an LLC.
The LLC is what makes you a legal company.
It creates certain legal protections for you and your company. You won’t be personally responsible for any of your business debts.
It’s true that people in your state can’t register the exact brand name. But they can register similar ones. And people can register your exact brand name in other states. And they can use your exact brand name as an unregistered business.
There’s no brand protection involved.
The trademark protects your brand.
A trademark gives you the exclusive right to use a brand nationally. And only one company can own it.
So if someone registers the trademark for your brand, they’ll own the rights to your name nationally.
It doesn’t matter that you have an LLC for that brand name.
To continue operating nationally, you'll have to rebrand.
Think about how many things feature your brand: your website, social media, business cards, products, marketing materials, press links, inventory, etc. You'll need to change all of that, pull back all inventory, and possibly pay monetary damages. You'll lose customers, money, and valuable momentum.
So you need to own your brand with a trademark now!
Before someone else does.