How to Trademark Your Hashtag

How to Trademark Your Hashtag

Hashtags are officially trademarkable!

Trademarks allow you to lock down your hashtag: meaning you're the only company in your industry who can use it. This helps your brand stand out in the crowded marketplace and protects you from trademark infringement lawsuits that force you to undergo entire (read: expensive) rebrands or lose all your customer loyalty. Here's how to trademark your hashtag in 3 simple steps:


1. Review your #

A lot of words can't be protected with trademarks. If you can't trademark it, then anyone can sell your same products with your same tagline. That doesn't help your company stand out in the marketplace and leads to lost customers.

You can't trademark:

Generic words: The common term for the product. Example: Apple (fruit), Coffee

Descriptive words: Words that describe the ingredients, quality, use, location of your product/service. Example: Peach Body Scrub, California Candles

Common phrases


You can trademark:

Suggestive words: Suggests qualities of product but does not describe them. Example: Birchbox, Netflix

Arbitrary words: Generic word applied to something other than common meaning. Example: Apple (computers). Dove (soap)

Fanciful words: Made up with no common meaning. Example: Google


2. Run a Trademark search

The number of trademark applications is skyrocketing, especially in popular areas like apothecary or apparel products. If your hashtag is similar to an existing trademark, you won't be able to protect it and you'll likely receive a cease and desist letter in the mail demanding that you rebrand or face a lawsuit.

Let's avoid that!

A trademark search allows you to see if your hashtag is too similar to an existing company. It's not as simple as inputting your exact name and hitting search. You'll need to search for similar sounding words, similar spelled words, alternate pronunciation of words, complex words, foreign translations, and words found in other trademark registers. Once you get all the necessary search results, you'll need to analyze trademark law and policies to determine if any conflicting results will hold up your application.

It's probably best to call in an expert to run your trademark search. It needs to be done correctly to make sure that your name is available before you begin a trademark application.


3. File your trademark application

Trademarks work on a first to file system. So the first person to file a successful application has the rights to the hashtag. You’re creating a gorgeous brand and you need to lock it down before someone else does.

You'll file your trademark application with the United States Patent + Trademark Office. If everything in your application is good to go, your trademark will usually take between 8-10 months.


You can schedule a complimentary consultation to discuss trademarks.



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