How to Stop People from Copying Your Brand
Copycats are the worst!
Here’s how to stop someone copying your brand.
Step 1. Get a Trademark
Trademarks are 100% necessary.
A trademark means you're the only company who can use your company name, logo, slogan, domain name, personal name, product name, or hashtags.
Here's why it's key:
A trademark prevents your brand from being stolen
A trademark gives you the exclusive right to use a brand nationally. And it's based on who files the application first.
So if someone registers the trademark for your brand first, they’ll own the rights to your name nationally.
Unfortunately, we see this happen A LOT. Someone sees a brand on instagram or in a store and decides to trademark it.
If this happens, you just lost the legal rights to use your brand nationally. And you can actually be sued for using it.
To continue operating nationally, you'll have to rebrand.
Think about how many things feature your brand: your website, social media, business cards, products, marketing materials, press links, inventory, etc. You'll need to change all of that, pull back all inventory, and possibly pay monetary damages. You'll lose customers, money, and valuable momentum.
So you need to own your brand with a trademark now!
Before someone else does.
#2. Send a Cease + Desist
When your trademark is approved, you get some big perks...
You can stop copycats who are using similar branding on similar products. This orders them to stop using your trademark asap or theyʼll have to pay damages.
If you see a similar brand, you may want to send a Trademark Cease + Desist.