How to Protect Your Work on Instagram
Instagram is so important to your business.
But it’s scary to put your work out there when you know it could be copied.
You created this work. You don’t want someone else stealing it.
Luckily, there are a few easy ways to protect your work on Instagram…
1. Copyright It
The best thing you can do is copyright your work.
It means that you own the work and your art, photos, ebooks, and online courses can’t be stolen.
Once your business starts doing well, you’ll see companies popping up on Insta with similar work. They’ll try to confuse followers and steal your sales. Without a copyright, there’s no way to stop them.
The more eyeballs on your brand, the more risk that someone steals it.
Own your work before you share it with your followers.
Read More: How to Copyright Your Work
2. Add a Copyright Notice
You’ll need to let the world know that the mark is protected.
Add a copyright symbol © to your work. This puts people on notice.
You can also add copy that says, “This work is protected with a copyright. We report all Copyright violations to Instagram immediately. Copyright violations may result in damages and your account shut down.”
3. Watch for Tags
When people mistakenly tag you instead of another brand, that’s a sign!
It means that copycats are starting and it’s time to protect your work asap.
You need to act fast because you only have 30 days from then to file the copyright. Otherwise, you’ll lose the rights.
4. Search for Similar Work
You'll want to search for similar work.
Here’s how to do it:
Search your exact work title
Search keywords from your work title
Search words to describe the work
Write down all the similar companies. You’ll want to know what they sell, where they sell, and when they first sold the work.
Bring these results to a copyright attorney.
We’ll be able to tell you the best thing to do to stop these copycats.
5. Shut Down Copycats
When you have a copyright, you can stop copycats.
You can reach out to them via DM and ask that they stop using the work.
If they don’t respond, you can easily report similar work to Instagram.
They’ll ask for your copyright registration number and close down their page.
You should always work with an attorney to make sure the work is similar first. That’s because there can be legal consequences to doing it incorrectly.
But overall, when you have the copyright, it’s easy to stop copycats.