How to Pitch Influencer Partnerships
We hear from so many women that they struggle with approaching brands or influencers with partnership ideas.
So we reached out to one of our favorite clients (who also happens to be a top influencer!) and here's what she suggests:
Find the Right Fit
Do some good old fashioned internet stalking to find brands you think would fit your audience.
Follow your favorite influencers and see which brands they are representing. Or follow your favorite brands and see which influencers they work with.
You can also find brands through third party apps like RewardStyle or Tribe.
Forget about Followers
You may think you want a top influencer or top brand.
But start small. Brands love working with micro-influencers because of the high engagement rates and sales.
They’re usually more connected to their audience and more trustworthy to consumers because they don’t run ads all the time.
Don’t be put off by a small (10,000+) following.
Create a list of partners and contact info
A spreadsheet or list of potential partners and their contact information will make pitching so much easier to manage.
You can tell who you’ve contacted and who you need to follow up with.
Hint: you can usually find contact information at the bottom of websites or in their Instagram bio. If you can’t find it, you can send a dm.
This is where most people get stuck.
It’s scary to email someone out of the blue. But here’s the thing: no one is going to make this happen for you. You have to put yourself out there and ask.
Most people will tell you yes.
Make Your Pitch
Here’s the four-step approach that our influencer clients swear by:
Start your email with how you found them (an awesome instagram post or a friend who recommended them)
2. Tell them exactly why you love them. This is important: no generic phrases here! Mention that their mission to empower women fits in so well with your degree in women’s studies or that you love how their hair products are formulated for curly hair like yours.
3. Next, you’ll want to explain how that will translate to the audience loving it as well. How will they react to the content and why?
4. Lastly, suggest a thoughtful partnership opportunity that would work for both of you. That makes it so much easier for them to say yes to your partnership, because you’ve already done the work. They don’t have to think up ideas themselves. All they have to do is say yes.
Pro tip: Consider clustering your partnership options into monthly plans. You could offer 5 instagram stories per month at a discounted rate. Also consider a 3-6 month minimum with packages so that brands can get the full benefit of the promotion.
We recommend an initial pitch, a two-week followup, and quarterly follow-up.
A checkin to see if they’ve had time to review it and if they have any suggestions on the idea.