Should You Trademark Your Name or Logo

Should You Trademark Your Name or Logo

You need to trademark your brand.

You can protect your company name, logo, tagline, personal name, and hashtag.

So which ones should you trademark?

Protect The Name First

Your company name is the most important thing you can protect.

It's also the strongest trademark available.

We recommend trademarking the name first. Then, you can trademark your logo, tagline, and hashtag.

Add the Logo

If it's an integral part of your branding, you may want to trademark your logo.

Keep in mind that the trademark only protects that exact logo.

So if you're considering rebranding it in the future, you may want to wait to protect it.

Add the Tagline

You can also protect your tagline or marketing copy.

This is important to protect, but not as important as the name or logo.

Add the Hashtag

The trademark office recently ruled that hashtags can be trademarked.

If you're building a community around a hashtag, you may want to protect it.


Free Download


How to Trademark Your Brand in 3 Steps

In this guide, you’ll learn…

How to create a brand you can protect

How to tell if your brand is available

How to file a trademark application

How the trademark process works

Nicole SwartzTrademark