Should You Trademark Your Name or Logo
You need to trademark your brand.
You can protect your company name, logo, tagline, personal name, and hashtag.
So which ones should you trademark?
Protect The Name First
Your company name is the most important thing you can protect.
It's also the strongest trademark available.
We recommend trademarking the name first. Then, you can trademark your logo, tagline, and hashtag.
Add the Logo
If it's an integral part of your branding, you may want to trademark your logo.
Keep in mind that the trademark only protects that exact logo.
So if you're considering rebranding it in the future, you may want to wait to protect it.
Add the Tagline
You can also protect your tagline or marketing copy.
This is important to protect, but not as important as the name or logo.
Add the Hashtag
The trademark office recently ruled that hashtags can be trademarked.
If you're building a community around a hashtag, you may want to protect it.