5 Cool Ways to Partner with Brands
In our previous blog post, how to find + pitch brands, we shared the four-step approach to pitch emails. The biggest takeaway was step 4: suggest a thoughtful partnership opportunity that would work with your audience + their products. That makes it so much easier for them to say yes to your partnership, as opposed to thinking up ideas themselves.
Our influencer clients swear by this trick as the secret to their pitching success. Here are 5 partnership ideas you can pitch!
1. An event
You could host or participate in an event, workshop, or panel with the brand. Find a greater mission that your audience wants to learn about and brainstorm how the brand can help teach them that skill. So a makeup brand could host a panel of influencers on the importance of diversity in shades or how to achieve a glossy no-makeup look.
2. An instagram stories takeover
This one works two ways: you can take over the brand’s instagram to infuse it with a fresh face or the brand can take over your instagram to give your audience an inside peek at why the products are amazing. Instagram stories takeovers are usually focused on “day in the life” style content but you can mix it up and show anything that you think the audience will engage with.
3. Personalize a product
Is there any way that you can collaborate on a product with a brand? What’s something that your audience knows you for that you can bring to the product? If you’re known for bright, poppy colors, you can work with the brand to create a special edition in bright teal. Or if peonies are your thing, you can collab with a skincare company on a line of peony scented body oil. Collaborations like these can be as large as designing an entire product line or as simple as customizing a color, scent, or flavor.
4. Create interesting content
We’re talking about more than a flatlay that includes a promoted product or a picture of you smiling holding it. Try creating an entertaining video about how to use (or not use) the product, a series of guides that complement the product (like a city travel guide to promote an airline), or a hashtag that accompanies your content. The key here: make it interesting!
5. Incorporate charity
So many of the top campaigns have involved influencers + brands partnering up for charity. Consumers care more about social issues now more than ever. In fact, a recent study showed that 80% of consumers would switch brands if another brand had a charitable component.
Have a cause you’re particularly passionate about? Try to find a brand that has similar goals + pitch them on a social sharing/fundraising campaign.